The Philippine population is currently at 104 million. The population is said to be approaching its “Demographic Sweetspot” and that means the significant bulk is of the most productive age from 15 – 55 years old. That segment is also represented by the Millennials who comprise the majority of the demographic segment.

One of the most basic needs is healthcare.

Given the dynamics of social and cultural shifts, how will healthcare be made accessible to most of those who need it I that segment and for the Philippine population as a whole? It is acknowledged that current rules and regulations have been institutionalized way before these dynamics have occurred and that also goes for Healthcare Marketing and all its restrictions.

The VITAL Healthcare Marketing Conference of 2018 aims to address this situation by developing an innovation mindset among all the stakeholders in this industry sector.

This will entail advanced marketing and distribution systems together with platforms that are now emerging to meet these demands during fast-changing times. Integration with technology with patients, members, and providers of the healthcare community is now required.

The VITAL Healthcare Marketing Conference 2018 aims to help companies and brands explore new models for innovation that will result in sustainable growth for the industry.

The conference will include leading companies in the healthcare industry that will discuss the evolving the patients and healthcare providers partnerships. The focus will be on creating meaningful connections between brands and patients/consumers via marketing communications, access due to distribution plans, also, opportunities with data technology that will assist in the designing new consumer solutions for healthcare. 

The VITAL Healthcare Marketing Conference 2018 will be held on March 2018 at the Fairmont Hotel, Makati City. The conference will be from 9:00 a.m. to 6:00 p.m.

The conference is organized by Fiera de Manila, Inc. and sponsored by Havas Life, a fully integrated, global health communications group.

For more details, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

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